One of the questions that continually pops up in the fashion world, as well as on the streets, is: “What exactly is urban fashion?”
Good question.
Many think of urban fashion as a reflection of street fashion, hip hop and rap. If you think that, you are right.
And wrong.
Urban fashion encompasses all those things but is also a whole lot more.
Some of the latest and most fashionable of urban designers are looking to a fashion that more readily reflects American urban life and the best of pop culture. Cool urban fashion can reflect the best in sleek suits as well as baggy pants.
Even UK’s Urban Fashion Awards has determined that the definition of urban fashion is one that means the fusion of lifestyles and cultures that directly reflect the cities and communities from where they come.
Urban fashion is edgy, trendy and definitely not mainstream. And, more important, this trend helps reflects the individual and their own brand of style.
One outstanding company that specializes in urban fashion is rocawear.
Launched in 1999 by Roc-A-Fella Records and headed by company executives, world famous rapper Jay Z and CEO genius Damon Dash, Rocawear has become one of the prime leaders in the current world of urban fashion. The label is now known for the superb quality of its clothes as well as its line of accessories, including hats, belts and loungewear. The company has also developed a line specifically for children and juniors.
Many celebrities have also taken to this hip fashion company with endorsements from names like boxer Zab Judah as well as Larry Johnson from the NFL. Today the company has grown to annual sales totaling $700 million with fans all over the world.
Rocawear has become the epitome of individualism in urban fashion.